Overview
AJ New Energy is a company revolutionizing transportation with a focus on clean, sustainable solutions. They are dedicated to developing and deploying next-generation electric vehicles (EVs) and electric buses, paving the way for a greener tomorrow. Their mission is empowering cities to transition towards a sustainable future and their vision is to see a world where every road is traveled with Zero emission.
Branding Excellence
Our collaboration with AJ New Energy followed a well-defined process to ensure an exceptional brand identity. The branding journey encompassed the following key steps:
- Discovery and Vision: We commenced with a comprehensive discovery phase, gaining deep insights into AJ New Energy vision, goals, and the essence they aimed to convey in their interior design services. This step laid the foundation for our branding journey.
- Logo Craftsmanship: With a solid understanding of their vision, we embarked on logo design. Multiple logo concepts were created, each capturing a different aspect of their interior design philosophy. AJ New Energy had the opportunity to select the logo that best resonated with their mission.
- Color Palette Selection: We meticulously selected a color palette that reflected creativity, style, and sophistication. The chosen colors were specifically curated to evoke emotions and associations in line with interior design principles.
- Brand Guide Development: A comprehensive brand guide was developed to serve as a reference for consistent and cohesive brand representation. This guide encompasses guidelines for logo usage, color specifications, typography choices, and overall brand identity standards. It ensures that AJ New Energy branding remains cohesive across various applications.
Design Principles and Development Process:
Wireframing: Our collaboration with “Aj New Energy” began with meticulous wireframing to map out the structure and functionality of their website. This step allowed us to create a design that complements their high-end chauffeur services.
User-Centric Approach: We designed the website with a strong focus on user experience, ensuring it’s intuitive and easy to navigate. Clients looking for chauffeur services can effortlessly find the information they need.
Result
Our partnership with “AJ New Energy” led to the successful launch of their website, which reflects their dedication to providing premium chauffeur services in London. The website offers a seamless experience for clients seeking punctual, personal, and professional transportation services.
Join Us on This Journey
We invite you to join us on our mission to empower organizations through branding and design. Together, we can create impactful brand identities that resonate with your audience and support your goals.
Industry
Clean Transportation
Category
Web Design, Branding
Launch date
March, 2024
